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Resource Category: Webinars

The Money’s In The List – Email Marketing Today

Do you know that the ROI for email marketing is 38:1? That means for every $1 you spend on email marketing you can get back up to $38 on average. Let us show you how. […]

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New Year, New Consumer – Marketing4ECPs 20 Minute Webinar

New Year, New Consumer – Marketing4ECPs 20 Minute Webinar It’s 2021 and with a new year comes the opportunity to re-evaluate consumer behaviours and how they are making buying decisions. Learn from our Creative Director Anne-Louise and SEO Expert Brynn Low in this 20-minute informative discussion. […]

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Does Social Media Earn Me New Patients?

Does Social Media Earn Me New Patients? Marketing4ECPs is proud to present our latest webinar entitled, “Does Social Media Earn Me New Patients?”. Hear from marketing experts Jason Wellman, Tyler Kemp, and Khaled Yakub as they break down everything you need to know regarding utilizing social media to bring in new optometry patients into your […]

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Build Your Annual Marketing Plan in Under 60 Minutes

Build Your Annual Marketing Plan in Under 60 Minutes Learn from Marketing4ECPs President & Co-Founder Kevin Wilhelm & Marketing Director Shaila Hirani all about creating an annual marketing strategy & plan as we head into the New Year. […]

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Marketing Your ECommerce Store: Drive Traffic & Sales

Marketing Your ECommerce Store: Drive Traffic & Sales Join Co-Founders Trudi Charest and Kevin Wilhelm along with Marketing Director Jill Nowak as they host a 60-minute informative webinar on how to drive website traffic and sales to your e-commerce optical store. Learn more about the opportunity of an online store, dive into strategy targeting new […]

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Only Look Forward

Webinar: Only Look Forward Watch this informative webinar where Co-Founder Trudi Charest hosts an esteemed panelist of Canadian Optometrists who share their experiences of running their businesses in the new environment. […]

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Never. Look. Back

Never. Look. Back As practices re-open, it’s important to have a relaunch strategy as well as a system to safeguard your business for future crises like COVID. Hear from your peers as we discuss re-opening strategies, human resources, technology and more in this 60 minute webinar. […]

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Become a Local Thought Leader

Become a Local Thought Leader Brands are desperate to stand out, to differentiate themselves amongst their competition. Consumer loyalty has changed and people are researching their buying decisions more than ever before. With the most informed consumer segment the world has ever seen, how can you stand out as an eye care business to become […]

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Branding Beyond Your Logo

Branding Beyond Your Logo Your “brand” is the culmination of every interaction and touchpoint you and your entire office have with your patients and customers on a daily basis. Learn how to ensure your brand is attracting the people you actually WANT. […]

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Create Promotions That Actually Bring People IN to Your Eye Care Business

Create Promotions That Actually Bring People IN to Your Eye Care Business Promotions are supposed to generate NEW business. Learn from Marketing Director, Shaila Hirani, who will walk you through proven methods and strategies to developing promotions that bring new people in. […]

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SEO for Eye Care Practices

SEO for Eye Care Practices Learn tangible tips and tricks on how to increase your website’s ranking. […]

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What Makes a Great Practice Website

What Makes a Great Practice Website Your website is your greatest sales tool for your practice. It can either help elevate sales or detract from them. We will review the do’s and dont’s when it comes to your most important marketing asset. […]

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Build Your YouTube Channel Like a Legend

Build Your YouTube Channel Like a Legend We are incredibly proud to present and introduce our guest speaker for this webinar, Dr. Joseph Allen who has built his personal YouTube channel to over 134,000 subscribers on YouTube. One of his videos has even reached over 800,000 views. […]

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Build a Strong Social Media Presence Post COVID-19

Build a Strong Social Media Presence Post COVID-19 Communicating with patients will be more important than ever before. There are several ways that eye care professionals can effectively communicate with current patients, prospective patients, and the community as a whole, but none are more effective than social media. […]

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SUPPORT DURING COVID-19 FOR OPTICIANS OPTICAL OWNERS

SUPPORT DURING COVID-19 FOR OPTICIANS OPTICAL OWNERS Join some amazing Opticians as they discuss some of the COVID challenges they have been facing and some of their great ideas on how they are adjusting and planning to step away from this crisis stronger. […]

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E-Commerce: Ready, Set, Go!

E-Commerce: Ready, Set, Go! Join 3 amazing Optometrists and Kelly from E-commerce provider Get Sightly to hear all about your e-commerce options during this COVID-19 crisis. […]

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