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eGuides

How To Create The Perfect Instagram Bio For Your Eye Care Practice

The bio on your Instagram account is like your business card. It is telling people who you are and where you are, what you do, and how to get a hold of you. There is a lot you need to squeeze into a small amount of content space. Thankfully we have the solution and some […]

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Marketing Your Grand Opening

Whether you’re starting a brand new practice, renovating or moving a practice, taking the opportunity to use it as a marketing campaign is a great idea. The e- book will walk you through the steps to prepare for a grand opening event and the marketing you can do to announce it to your community. […]

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Your Top 15 KPI’s

Financial Key performance indicators, often called KPI’s, are used to create meaningful relationships to judge a company’s financial performance at any given time. These ratios and benchmarks should also be viewed over extended periods to reflect trends. Evaluative financial metrics can differ significantly by industry, company size and stage of development. This E-guide will compare […]

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Practice Recruitment E-Guide

The ability to recruit well can be a main differentiator for your eye care business.  In this e-guide, we will explore some tips on successfully navigating the recruitment process for your next great hire. […]

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What Is Search Engine Optimization or SEO?

Showing up high on search engine result pages can be extremely beneficial for local businesses in today’s digitally driven world – even in the eye care industry.  Yes – still many new patients are coming from referrals, but the world has changed and the importance of showing up on search engines cannot be overstated. This […]

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Top Questions You And Your Staff Should Be Asking

This e-guide provides a list of questions for you and your staff to be asking during the sales process: Top 10 Questions for Consumers Top 10 Questions to ask your staff about your sales process Thought provoking selling questions […]

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Creating A Business Plan

What’s Your Plan?  An essential e-guide for business & practice planning. Great practices have a dynamic, well thought out plan that points them towards success. Let’s learn how to build one. […]

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Staff Retreat Planning

There are quite a few elements that need to be taken into account before deciding on a staff retreat. This quick e-guide on staff retreats for your eye care business will help provide some insightful and unique ideas for your next staff get-a-way. […]

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Phone Triage Guide

Written by Dr. Scot Morris, OD. Great training and resource for front desk employees answering the phone and booking appointments. This guide will walk them through proper information gathering, questioning and booking requirements. […]

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How To Calculate The Marketing Budget For Your Practice

This short but powerful e-guide will provide you with advice on how to calculate what your marketing budget should be for your eye care business. We look at determining your budget based on revenue projects and goals for your practice. […]

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10 Sales Scripts Your Staff Must Know

This e-guide provides you and the rest of your team with 10 quick scripts that all employees should know. From answering the phone to greeting new patients at reception, we provide the basics which will ensure a positive experience for your patients. […]

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10 Sales Scripts Every OD Should Know

Optometrists have the potential to be the most successful sales people in the office? This e-guide will give you and your Associate OD’s the scripts they need in order to be successful making proper recommendations and having their recommendations turn into sales for your practice. […]

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Clinical Guide to Dry-Eye

Written by Dr. Scot Morris, OD. This abbreviated guide is an introduction and general overview to dry eye diagnosis and management. In no way can we explain all the complexities of dry eye disease (DED) in such limited space, but instead we hope you use this as a general guideline and overview. Our goal is […]

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Staff Training

Think about this, the average consumer spends 60% of their time with the staff during their visit, not the doctor. Staff Training is critical to the sustainability and longevity of a successful eye care business.  Every manager carries the desire to build a high functioning team, capable of elevating your business to new heights.  It […]

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What Are Paid Search Campaigns & Why DIY Is Not Always A Good Idea!

Getting found online is the new Yellow Pages! Paid search campaigns are now a must have part of your marketing strategy in order to show up on Google and be found by your current and potential patients. This e-guide will walk you through what are paid search campaigns and why you should consider doing them […]

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